Why a QSR Model

The QSR market in India is estimated at 25.46 billion USD in 2024, and is expected to reach 38.71 billion USD by 2029, growing at a CAGR of 8.74% during the forecast period.

QSRs benefit by having most of the pros of both Dining in and Cloud Kitchens - by not depending completely on aggregators for sales thereby cutting commissions, direct to consumer interaction, and rely on sales from both target audiences of delivery and dine-in.

It also cuts out the cons such as comparatively lesser operational cost than a full service dining in-restaurant, lack of restaurant identity, recall and repeats unlike cloud kitchen as it has a physical space and can encourage spontaneous conversion.

Another factor about the multi-cuisine QSR is that the food does not get typecasted into as single cuisine. Between Chinese, North Indian, Street Food, South Indian and a coffee shop, there is something to satiate everyone! With a common kitchen where inventory and staff can be cross utilised, there is more to offer to the consumers!